After adding a video file to Ooyala Backlot, the automatic encoding and optimization process
starts immediately. Based on your preference, Ooyala Backlot creates multiple
copies of your video at different, arbitrary bit rates.
We provide higher quality encoding at a single bit rate for mobile video delivery
as well as dynamic variable bit rates for standard definition (480p) and
high definiton (720p) video (up to 4 Mbps).